Literacy Capital plc is pleased to announce it has made a significant minority investment into Campfire, a leading digital marketing agency based in Manchester.
Founded in 2019 by Alex Brown and Joe Gradwell, Campfire is focused on providing technology and data-led influencer marketing services, with the business’s proprietary trend spotting and prediction tool, Spark, at the core of its service offering.
The business’s service offering includes influencer marketing, strategy, organic social, paid media, content creation and data analytics.
The investment from Literacy Capital will support Campfire’s continued growth, both organically and via strategic acquisitions, with a focus on their technology-centric proposition.
Alex and Joe will remain at the heart of business activities, ensuring Campfire continues to deliver deep industry insights to its roster of blue-chip clients.
Jim Brigden (Non-Executive Chairman) and Paul Cooper (Non-Executive Director) join the business at completion, bringing a wealth of marketing and digital media related experience from successful operational and advisory roles at Brainlabs, I Spy, The Search Works and Overture.