Company overview: Campfire is a technology enabled, social-first marketing agency. The business works with both established and rapidly scaling companies to increase brand awareness and grow sales via key social media platforms. It has developed several proprietary technology products, including Spark, its flagship predictive analytics tool, which provides clients with powerful insights and substantive results which underpin their service offering.
Our initial investment: Headquartered in Manchester, the business was founded by Alex Brown & Joe Gradwell in 2019 and has grown rapidly since inception. It has an excellent reputation within the health and beauty sector, running highly effective TikTok campaigns, driving significant traffic and sales improvements for its clients. Campfire’s data driven approach and willingness to embrace technology has proven highly effective, with outstanding campaigns delivered for some of the world’s leading brands. Joe & Alex will continue to lead the business along with the current senior leadership team. On completion, industry heavyweight Jim Brigden was appointed as Non-Executive Chairman. His experience with the likes of Brainlabs, I-Spy and Overture will be invaluable as the business continues to scale.
Building value: Our investment will help support Campfire’s continued growth, both organically and via strategic acquisitions. We will help further build out the sales and marketing function, add further complementary service offerings and ensure the company is able to service its customers growing demands outside the UK, with the US being a key territory to expand into.
Website link: www.campfire.co.uk
Completion: August 2024