Completion of investment into TheVeganKind - April 2021

Literacy Capital led a funding round for TheVeganKind (“TVK”). Husband and wife co-founders, Scott and Karris McCulloch launched TheVeganKind subscription delivery box service in 2013 after identifying challenges associated with finding vegan options on the high street. An online vegan supermarket followed in 2016, with now averaging 200,000 visits per month

TVK’s mission is “to make a vegan lifestyle accessible to all, providing world class customer service and offering the widest range of products to show how simple it is to live life vegan”. Having started out in their two-bedroom flat, Glasgow-based TVK moved to their new 35,000 sq. ft. warehouse in October 2020 enabling them to offer almost 6,000 plant-based products, all available for next day delivery, seven days a week

As a result of the funding round, the business is looking to build on its already impressive growth through the addition of retail and consumer expertise, whilst also broadening the awareness of their brand as they look to further their support of the growing vegan community

The health, welfare, and environmental benefits that TVK is providing are encouraging, and the aims and objectives of the founders resonate with Literacy Capital’s own charitable and business objectives. We look forward to assisting the team and helping them to expand TVK even further

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